WordPress is a content management system (CMS) that allows you to host and build websites. WordPress contains plugin architecture and a template system, so you can customize any website to fit your business, blog, portfolio, or online store.

Facebook Ads and Google Ads are both leading pay-per-click (PPC) ad platforms—but are very different in terms of use cases. Google Ads is best for brands, products, or services your audience is actively searching for, like plumbers. Facebook Ads (also known as Meta Ads or Meta for Business) are best for advertising something your target audience isn’t necessarily actively searching for but is likely to be interested in, such as new headphones.

Facebook Ads vs Google Ads at a Glance

Average Cost-per-Click (CPC)	57 cents	62 cents
Average Click-through Rate (CTR)	1.32%	4.85%
Average Conversion Rate	6.57%	6.33%
User Intent	Passive: Ad viewers may or may not be actively looking for a specific product, service, or brand	Active: Ad viewers are actively searching for a product, service, or specific brand, and are likely ready to buy
Targeting Basis	Interests, demographics	Keywords, search intent
Ad Types	Image, Video, Slideshow, Carousel, Collection, and Instant Experience	Organic results, Call-only, Shopping Ads, Service Ads, and Remarketing Display Ads

SSL security typically establishes a secure link between a Web server, or an ecommerce website in this case, and the browser. is the protocol that protects the transfer of important customer information, such as credit card numbers, social security numbers and login credentials.

A domain name is a string of characters that identifies a website. It is what users type in their browser to visit your site. Web hosting is a service that provides space on a server for your website files, allowing it to be available on the internet.

SMTP transfers the mail from sender’s computer to the mail box present on receiver’s mail server. POP3 allows to retrieve and organize mails from mailbox on receiver mail server to receiver’s computer.

Both WordPress and Drupal can make great websites AND push content to other tools and systems. WordPress has a strong website-first frame of mind. Drupal, on the other hand, wants to be a content hub that pushes information out to the web along with many other platforms, like mobile apps, kiosks and other systems.